The Bett Show 2018


The Bett Show 2018.

January 24th -27th 2018…  Three members of the ELA team were in London to take part in the Bett Show at the Excel Arena.

After visiting the show many times, it was now time to actually exhibit at the event! We were part of ‘Bett Futures’, a section dedicated to promoting fresh new ideas

The Bett Show itself is a very well-established event. Starting in 1985, it has become the place to be to experience the latest innovations in the world of educational technology. From whiteboards, to smart tablets, classroom furniture to VR… and indeed Online Learning Platforms such as ours. The only thing that can match the diverse range of products is the size of the arena! You most certainly get your 10,000 steps in at this event… and then some! As a free event to attend, if you are even remotely interested in the world of education, I highly recommend you go and see it if you ever get the chance.

It has also attracted some prominent speakers over the years. Sir Ken Robinson, Brian Cox, Jimmy Wales and Bob Geldof to name a few. My personal favourite was Sir Ranulph Fiennes in 2014 when I was lucky enough to be in the audience.

We arrived in London on Tuesday afternoon, the day before the event opened. I always enjoy seeing last minute preparations that as a visitor you don’t experience. The next morning when the show opened at 10am, you wouldn’t believe the transformation from just a few hours earlier!

Not really knowing what to expect from an exhibitor’s point of view, there were butterflies as the first of up to 35,000 visitors emerged into the arena.

Bett Show

I shouldn’t have been worried. Over the course of four days, we met and made connections with some truly wonderful people from all corners of the World. The USA, Russia, Saudi Arabia, Sweden, Finland, Lebanon, Lithuania… the list goes on. It is a truly international event. World politics are set to one side for the greater good of educational innovations.

Our four days were incredibly productive and it was a joy to see the reactions to our product. The only downside of our time at the show was that £11 was considered a meal ‘deal’ in the Excel Arena. But I suppose that is par for the course in London.

That said, we are already looking forward to exhibiting again next year!